A Day in the Life of Joe Gallina (Truth, Strategy, and Staying Grounded in the Noise)

When people see a 5-million-view Mic Drop clip or a viral thread calling out disinformation, they think it happened overnight. It didn’t. There’s strategy behind every word, planning behind every quote, and purpose behind every post.

The truth is, a day in the life of Joe Gallina is a balancing act between rapid-fire digital advocacy, deep research, political coordination, and carving out just enough personal space to stay clear and focused.

I didn’t build Call to Activism to go viral. I built it because someone needed to tell the truth clearly, boldly, and without backing down. But to do that well? It takes more than tweets. It takes structure, clarity, and a team effort to stay one step ahead of misinformation, political gamesmanship, and the chaos of the algorithm.

Here’s what that really looks like, hour by hour.

7:30 AM – Scan, Listen, Track

Most mornings start the same: black coffee, a blank notepad, and an open feed. I start by scanning headlines, not just from the left but across the spectrum. You can’t combat disinformation if you don’t know where it’s coming from.

I jump into X, TikTok, Threads. Not looking for clicks, listening for patterns. What’s bubbling up? What’s being erased? I flag stories, screenshot bad takes, and note the narratives that might need dismantling later.

8:00 AM – Strategy & Messaging Calls

The Call to Activism team is up and moving. We sync on:

• Stories to amplify
• Public figures to monitor
• Posts gaining traction organically
• Campaigns that need scripting

If someone’s spreading dangerous nonsense, we’re preparing the counterpunch. Every word we write is targeted. No filler. No fluff.

10:00 AM – Interview & Guest Planning

Mid-morning is when the voices start taking shape. We line up interviews, vet guests, and sharpen questions.

We don’t chase clout; we chase clarity. If someone’s being drowned out or saying what others won’t, that’s who we want. The goal isn’t to go viral; it’s to go truthful in a way people feel.

12:00 PM – Recording or Live Posting

Sometimes I’m in the studio. Other times, I’m pushing clips live.

If an interview drops, we release quote cards and short-form videos and jump into engagement in real-time. We don’t just post content; we build movements from it. If the reaction starts popping, we adapt fast.

2:00 PM – Legal & Fact-Check Sprint

This is where it gets serious. I sit with legal and verification leads to make sure every claim we make is airtight.

I’ve practiced law. I know the stakes. We don’t publish unless we can prove it and defend it.

4:00 – Research, Outreach, Response

Late afternoon is deep-dive time: pitching journalists, refining data, responding to media, and auditing past campaigns.

And through it all, I stay in contact with Cosima, my wife and head of Facebook operations. While I’m on the front lines of political chaos, she’s tracking engagement and algorithm shifts on Facebook. We share trends, jaw-dropping moments, and strategic shifts. It’s a rhythm now, our own shared newswire.

When it’s time to steal away, we sit to eat dinner in peace if the news cycle lets us.

7:30 PM – Detach (But Never Fully)

I can’t sit in silence at night. Silence feels like surrender.

Now, I detach. I’ll walk, build an art piece in the form of a movie prop, or scroll outside the political doom cycle. I’d love to admit the phone is off, but how can it be? We’re just one news cycle away from another right taken away. More people are losing benefits. It’s on. And sending me notifications.

8:00–11:00 PM – Wind Down, Watch, Reflect

Evenings bleed into night. I’ll sketch out tweet drafts or prep tomorrow’s interview until 10 PM. After that, I slow down. I might rewatch a Bond film or dig into a paleontology article, something totally off the grid to reset my brain.

And still, the news pings in. Sometimes Cosima sees it first and sends a quick line: “You’re gonna want to post about this.”

It’s not that we never stop working. It’s that we never stop caring.

This Isn’t a Job. It’s a Responsibility.

People ask what a day in the life of Joe Gallina looks like. They want the highlight reel, the views, the viral clips, and the quote that hits like a punchline.

But that’s not the full story.

This work is about discipline. It’s about listening more than you speak. It’s about staying clear, staying ready, and showing up, day after day, for truth, democracy, and the people who still believe their voice matters.