Blogs
17
Jul
How To Build A Strong Political Brand Online
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By
Joe Gallina
A political brand is not a logo. It’s not a color palette or a campaign slogan. A political brand is the sum total of what people belie...
17
Jul
Mistakes To Avoid In Political Social Media Campaigns
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By
Joe Gallina
I’ve seen campaigns torpedo themselves online in ways that were entirely preventable. The mistakes to avoid in political social media c...
17
Jul
How To Run Facebook Ads For Political Campaigns
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By
Joe Gallina
Facebook advertising remains one of the most powerful tools available to political campaigns at every level, but it is also one of the ...
17
Jul
Beginner Guide To Digital Political Marketing
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By
Joe Gallina
Starting a political digital presence from zero is one of the most overwhelming things someone can attempt, not because the tools are c...
17
Jul
Political Content Ideas For Social Media Campaigns
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By
Joe Gallina
One of the questions I get asked most frequently, from first-time candidates to seasoned political organizations, is some version of: w...
17
Jul
Online Activism Strategies That Actually Work
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By
Joe Gallina
I’ve seen a lot of political passion go nowhere online. Smart, committed people posting every day into a void, burning out because the ...
17
Jul
How Political Influencers Grow Their Audience Online
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By
Joe Gallina
People ask me all the time how I grew Call to Activism to the scale it is at today. The honest answer is: not quickly, and not by accid...
17
Jul
Best Social Media Platforms For Political Campaigns 2026
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By
Joe Gallina
One of the most common mistakes I see political campaigns make is treating all social media platforms as if they’re the same. They post...
17
Jul
Digital Strategy Tips for Political Campaigns
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By
Joe Gallina
I’ve worked on nearly a dozen winning political campaigns, including President Biden’s 2020 campaign, and the single biggest variable s...
17
Jul
How To Create Viral Political Content On Social Media
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By
Joe Gallina
Let me tell you something that took me years to fully internalize: going viral is not about luck. It never was. When my interview with ...